Processes
Customer Relationship Management — individual solutions for your specific needs
Customer centricity and improved service quality are imperative when managing customers both in high-volume B2C and in the specialist B2B environments. Cirquent has the solution for your specific customer relationship management (CRM) needs, whether you are looking for a customised solution for specific problems or an integrated, standard customer management system across the value chain.
Delivering business success
We provide all the components of a CRM solution including Marketing for lead identification, Sales for customer acquisition and Service for customer relationship. To ensure improved customer interaction we align business process to the "moments of truth" methodology. Moment of Truth (MOT) occurs when a customer comes in contact with your company and experiences your level of quality.
Cirquent provides support in the following areas:
- "Moments of truth" methodology for customer life cycle
- CRM strategies including analytical CRM
- Efficient marketing and sales processes
- Service excellence strategies
- Cost-saving customer self-service strategies
- Multi-channel management (MCM)
- Integration of multi-media for virtual contact centres
Achievable Benefits
- Customer centricity through our "moments of truth" approach
- Improved data quality
- Customer-centred integration of your IT systems
- Lower costs through improved process